30 Incredible Affiliate Marketing Statistics 2023 : Facts About Affiliate Marketing In The U S.

There are many stories of people who started affiliate marketing as a side gig but were so successful that they transitioned to a full-blown career. Affiliate marketing is when you earn a commission for the online promotion of another company’s product or service. Essentially, affiliates perform online marketing on behalf of a merchant, with the ultimate goal of driving traffic and conversions for the merchant’s website. For every click or conversion earned, the affiliate is paid by the merchant. According to a Forrester report commissioned by Rakuten, 81% of advertisers and 84% of publishers use affiliate marketing. And over half of the affiliate publishers surveyed in the same report stated that affiliate marketing accounted for more than 20% of their annual revenue.

Likewise, more than 80% of advertisers invested over 10% of their budget in affiliate marketing. Mobile devices have changed every aspect of the marketing landscape, and they continue to do so with around 50% of affiliate related traffic coming from mobile sources. In five years, affiliate marketing’s popularity ranking soared from only around 25 to 100 worldwide, an increase of 300%!. There are several ways you might get paid as an affiliate marketer, but 99% of programs offer a CPA model. The fastest growing product category for affiliate marketing is toys, with 109% growth in the last year. Affiliate marketing is the most important customer acquisition channel for 20% of brand marketers.

• On this Wikipedia the language links are at the top of the page across from the article title.
• The most recent info suggests that more than 80% of advertisers use affiliate marketing.
• Viglink Affiliate marketing industry statistics show that affiliate marketing accounts for 7.5% of total digital spend among retailers.
• You can also create videos, reviews, ebooks, landing pages and more.
• Look at public income reports where bloggers publicly reveal how much money they’re making from their affiliate deals.
• The success of others tells you that with hard work, time, and the right knowledge, you too can potentially reach those levels.

Similarly, the average order value is 21% bigger for affiliate marketing consumers. The spending on affiliate marketing makes up 16% of all online orders. The majority of affiliate marketers (48.32%). 91% of merchants carefully and effectively plan their budget for affiliate marketing. 16% of online orders are driven by affiliate marketing.

Yes, affiliate marketing is legal as long as the affiliate discloses their relationship with the merchant and informs their audience that they are receiving a commission of sales. Focus on reviewing products and services that fall within your niche. Or, if you prefer, you can even reach out to retailers directly and see if they offer an affiliate program. If not, they may still be willing to offer you a special coupon or discount code to share with your audience to help drive traffic to their online shop. Depending on the deal, a campaign could consist of a series of product reviews with photos, account takeovers or live videos.

What is an Affiliate Program?

Alone. In about 55% of cases, revenue share is the most popular advertising affiliate model in the gaming industry. 50% of affiliate-referred traffic comes from mobile devices. ShareASale’s parent company paid affiliates roughly 734 million dollars to affiliates in 2018.

That means you’ll earn up to 20% of a referred customers’ subscription to Typeform, as long as the subscription remains active. If you believe your clients or prospects could benefit from email marketing tools, this is a good partnership to consider. Additionally, they provide a single dashboard for monitoring sales, allowing you to view all your commission-related details — such as sales, referrals, and payouts — in a single place. You can also earn $135 for every sale referred through CJ Affiliate. However, the cookie life is only 30 days, rather than 120 offered in the in-house program. Everything you need to know about taking your blog from a completed site to one people visit and share.

During economic hardships, coupon and cashback sites will gain popularity with audiences looking for a deal, leading to more brands turning to these sites to drive revenue. This will drive sales in a tough environment, so these sites will regain popularity with many brands. LinkedIn is full of job opportunities for affiliate marketers and partnership specialists, and it is an industry that is continually evolving and changing from one year to the next. Affiliate marketers will have to think about mobile users in their upcoming affiliate marketing campaigns. Out of 97% of those in the U.S. that have a cellphone, 85% of them are smartphone users.

Best High-Paying Affiliate Program

The number of online searches for affiliate marketing has grown exponentially since 2016 as more and more people want in on this business. Affiliate marketing is also a multi-billion dollar industry that is estimated to reach $12 billion in 2022. The average affiliate conversion rate normally hovers around 1%. This percentage is an estimate, because many affiliate marketers will keep their affiliate conversion rate to themselves.

It’s like word of mouth marketing but affiliates paid when they successfully convert someone, therefore giving them an incentive to advertise a certain product, service or brand. The answer is “yes”. In the US, affiliate marketing spend is expected to https://xcritical.com/ reach $8.2 billion by 2022, compared to $5.4 billion in 2017. Plus, 84% of publishers use affiliate marketing. Any way you look at it, the industry is growing and thriving, which means there is ample opportunity to make money as an affiliate marketer.

Which is better MLM or affiliate marketing?

In addition, affiliate marketing is used to strengthen brand sentiment. 79% of marketers use affiliate marketing to maintain ongoing customer engagement long term. As even more US companies worked to expand their online sales after the pandemic, 31% of survey respondents said eCommerce would be their top revenue source in 2021. Almost one-third said affiliate marketing was one of their top three revenue earners. 9% predicted affiliate marketing would be their top revenue earning source.

Also, over 80% of the advertisers set aside about 10% of their marketing budget for affiliate marketing. Affiliate marketing statistics from reveal that Affiliate marketing is responsible for 16% of global eCommerce sales globally. Stats reveal affiliate marketing is estimated to be worth $12 billion globally. Affiliate marketing accounts for over 15% of all digital media revenue.

What are the Different Types of Affiliate Marketing?

The major affiliate marketing platforms of course will benefit. And while it’s true this growth will likely increase the number of big publishers using these programs , it also means a bigger pie for smaller publishers to eat from. With all that in mind, we can expect affiliate marketing to continue as an important aspect of the online shopping sphere. 20% of affiliates earn between $21,000-$80,000 annually. In 2015 $4.2 billion was spent on affiliate marketing, but today that number is up to $8.2 billion. That’s an increase of 195%.

They have no expertise or authority in the niche of the product, nor can they make claims about its use. Becoming successful through affiliate marketing takes time, skill, and experience. However, it may suit beginners a bit better than alternative platforms since you do not have to invest in physical merchandise or inventory at the start. There’s never been a better time to get into the affiliate marketing industry. In general, the bigger your audience, the more interested most brands will be in offering you an affiliate marketing opportunity. 54% of marketers “strongly agree” that affiliate marketing is very credible.

Based on different affiliate networks, fashion is the category with the most affiliate programs.

Affiliate marketers get paid a commission for referring customers to companies where they make purchases. These commissions can range from less than 1% to 20% or more, depending on the product and level of referral volume. For online campaigns, a customized link or referral code is used to track sales. In this sense, it is a source or passive income since the affiliate why analyzing affiliate statistics and reports is important for a brok can continue to earn money once they have set up their campaign. Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

About 84% of publishers and 81% of advertisers include affiliate marketing as part of their marketing strategy. Recent affiliate marketing trends show that 24.46% of marketers find information about programs on the merchant’s website. In general, most affiliate networks pay between 5% 15% of sales generated by any given link. Only 10% of the affiliates generate approximately 90% of the sales in most of the affiliate programs.

Best Retail Affiliate Programs

While it’s a fairly simple and lucrative business model, affiliate marketing is also highly competitive. To thrive in the industry, you should have an affiliate strategy that converts. Knowing what not to do as an affiliate marketer is a step in that direction. Once you have a good amount of published content, it’s time to drive traffic to your affiliate site. Doing so is necessary to generate leads, boost conversions, and attract potential customers. With 4.62 billion regular users, running your affiliate marketing business on social media is a great option, especially if you have pre-existing followers.

Once you’ve built up a website, blog, newsletter, or social media, there are steps you can take to become successful and generate a more reliable revenue stream. Web hosting is one of the most popular—and most lucrative—things to sell as an affiliate marketer. Thanks to the rise of people starting their own blogs or businesses, more people are launching websites than ever. Bluehost offers one of the highest-paying programs, earning affiliates between $65 and $130 per sale. Affiliate marketing isn’t just for affiliate networks considering 59% enlist the help–and klout— of influencers.

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Social media allows affiliate marketers to promote products and services and connect with their ideal clients. They can encourage catchy offers through ads and capture more leads through the power of social media. In fact, nearly 65% of affiliate marketers generate traffic by blogging. Global affiliate marketing statistics from Backlinko reveal that 40% of US merchants report affiliate programs as the top customer acquisition channel.

There are 11,400 affiliate programs in the U.S. alone. Crypto affiliate programs might have sounded strange to us before the blockchain came along, but not any more. Cryptocurrencies have become more and more mainstream over the past couple of years. The easiest form of loyalty marketing is to offer a loyalty program. Loyalty programs target high-value customers and reward them for returning and purchasing from your business again. Audiences want to see real people and quality content.